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Afrimoney Unveils New Brand Ambassador

Moses Kholifa Kamara, New Brand Ambassador

For many Sierra Leoneans, the advent of Africell to the nation has been a blessing in uplifting not just the telecommunications sector but other spheres that are vital to nation-building.

Africell’s track record of investing, aiding, and empowering the arts, culture, and entertainment industry is second to none.

It now seems that Afrimoney, a subsidiary of the parent company has emulated its positive endeavours in empowering Sierra Leoneans.

On Thursday 18th March 2021, Afrimoney at a press conference held at the Africell Sierra Leone headquarters unveiled Moses Kholifa Kamara as their new Brand Ambassador. M.K as he is popularly called was 2nd in African Young Voices (AYV) and Africell Sierra Leone’s record-smashing reality TV show, Housemates Salone 2.

A dynamic individual who is always armed with a charming smile and a superb personality is nothing short of a national favourite.

Maasa Mayson-Dennis, the Director of Afrimoney stated that the growth of mobile money is inevitable and that in a fast-paced world with a very youthful population, it is vital that partnering with a face that is a beacon of the future like M.K is a must. She reiterated Afrimoney’s commitment to pushing for a cashless economy that makes financial transactions and services move more efficiently.

 The Media Manager of Africell, John Konteh stated that M.K embodied most of the values that Afrimoney reveres in any individual and that his image aligns perfectly with the brand. He further announced that the new YA! Special Offer and YA! Remix features that have been included in the Afrimoney interactive menu.

Moses Kamara with a radiant smile extended his thanks to Afrimoney and Africell for making his dreams a reality, and also the doors that the Housemate Salone 2 show has opened for him. He committed himself to fully embrace this designation and the responsibilities that come with it. He admonished his fans of “Team Looks” to get their Africell sim and hop on the secure, efficient, and easily accessible Afrimoney e-money train. Bravo to Africell and Afrimoney for a job well done. They clearly have shown the mettle of what true empowerment and giving back to society means.

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