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Africell: Official Sponsor of Leone Stars

Africell Chief Cooperate Affairs Officer, Joe Abass Bangura and Thomas Daddy Brima President SLFA

Demonstrating its cooperative social responsibility and continual support to the Sierra Leone national football team, the country’s leading mobile company, Africell last week signed a partnership with the Sierra Leone Football Association (SLFA) making it the official sponsor of the Leone Stars and the Sierra Leone Premier League.

The signing of the agreement was done at the company’s headquarters at Wilberforce Village by the SLFA President and Africell’s Chief Cooperate Affairs Officer, Joe Abass Bangura.

Speaking on behalf of the SLFA, its President, Thomas Daddy Brima, thanked Africell for opening its doors to them when the association came knocking. He explained that the association was delighted to have such an exceptional partnership with the biggest telecommunications network in the country, as they were the only company that responds to their letter immediately.

The SLFA President stated that he was delighted to sign the partnership after a candid and fruitful discussion with the company to support the national football team and the Sierra Leone Football Association generally.

Thomas Daddy Brima revealed that Africell offered the SLFA a five-year cash and logistics sponsorship, but due to his four-year mandate at the SLFA he advised the company to limit it to four-year, for which they agreed. He expressed his appreciation to the management of Africell for giving back to the people of Sierra Leone and football in particular.

Africell Chief Cooperate Affairs Officer, Joe Abass Bangura, explained that it’s not the first time Africell had supported football in Sierra Leone. He emphasized that Africell is the first company to bring football back to life in 2002 when the then President Alhaji Dr Ahmad Tejan Kabba (late) declared the end of the eleven years-long civil war in Sierra Leone. Joe Abass pointed out that Africell organized the first national football match dubbed as the “Peace Match” between Leone Stars and Guinea national football team nicknamed Syli National (National Elephants) to resurrect footballing activities in the country.

Bangura stated that Africell had always been a strong pillar supporting football in Sierra Leone, noting that the partnership with the Thomas Daddy Brima Executive was the start of greater things in store for Sierra Leone football. The Africell official reiterated that Africell was committed to starting preparations ahead of Leone Stars preparation, as they will continue to give their unwavering backing to the National Team ahead of the biggest continental football event next year in Cameroon.

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